Teaching Others To Sell on eBay
By: Skip McGrath
Many of my readers are new to eBay, but I have plenty of readers who are
experienced PowerSellers and have lots of knowledge to share with others. I
get calls all the time from people asking if they can buy a few hours of my
time to teach them to sell on eBay. I would love to help these people –and
some of them have offered me over $100 an hour to work with them, but the
truth is I just don’t have the time. Between our eBay businesses –we sell
and deliver about 100 items a week. With that plus my newsletter, writing
books, posting to my blog and writing articles to keep fresh content on the
web site, I just don’t have the time.
I have, however, found time to put on a few small local seminars and once
taught a class at my local community college and a local senior center.
Although I don’t have time to do this very often, I have found it both
enjoyable and profitable.
This article is not aimed at people who want to make a full-time living
teaching others to sell on eBay, but as you will see this is a great way to
make some extra money and to supplement your eBay business.
You don’t have to be a master presentation expert or great public speaker in
order to teach others. If you are reasonably comfortable speaking in front
of a group and can create a presentation that is organized and logical you
will be surprised at how easy it is.
The real trick is knowing your material. A few times in my life I have tried
to give a presentation where I tried to wing it. The results were
predictable. There is no substitute for study, organization and preparation.
OK – so you know how to sell on eBay, but where can you get the materials to
teach with. This isn’t as hard as it sounds. You can of course create power
point slides and handout materials, but there are some other ways.
You might want to look into becoming an eBay Certified Education Specialist.
This is an excellent, highly organized program that offers both a curriculum
and materials to teach. There is one major drawback to this program that I
will cover below, but it is worth taking whether you are going to use their
materials or not.
Here is what eBay says about the program:
- Sign up to become an Education Specialist trained by eBay to teach
"The Basics of Selling on eBay" curriculum.
- Receive "The Basics of Selling on eBay" Welcome Package including
instructor manual, one Student Manual (Adobe Reader Req.) and Instructor
Presentation CD.
- Take the online course and learn how to teach "The Basics of Selling
on eBay".
- Complete the course and receive your certificate, the official
"Education Specialist trained by eBay" logo along with additional
resources.
- List your classes in the Education Specialist online directory.
- Be eligible to participate in other curriculum such as Beyond the
Basics and the Buying Course as well as additional services such as the
Business Consultant Program - when certain conditions and criteria are
met.
Now I did mention that there was a downside to the program. Very simply,
eBay says that since they are teaching you how to sell on eBay and you get
to use their materials, logo and other resources, then you can’t use any
other materials, recommend other websites or services and so on. Here is
eBay’s policy:
The title “Education Specialist trained by eBay” may only be used
when You are using the content and curriculum that is provided in this
program and that You are authorized to teach.
This may or may not be a drawback for you. In my case, I can’t use the
educational specialist name, logo or material because I prefer to use my own
books and materials and refer my students to various third-party sources for
goods, services and materials that are not part of the Education Specialist
materials.
But, even though, you may not want to teach using eBay’s materials, you
might still want to take the course so you get a good grounding in how to
teach an organized class. Just be careful if you develop your own material,
not to plagiarize any of eBay’s materials. You will have to create your own
or get them somewhere else.
The other drawback is cost. eBay charges $149 for the basic program and $49
year to remain in good standing. This is not that much. The material is
excellent and if you want to teach you can easily make this back in a short
time.
How Can I Make Money Teaching Others About eBay?
There are several business models. One that I have used successfully is
to offer a free class and then sell my books and materials. I did a two-hour
introductory seminar at my local library a few months ago and sold several
hundred dollars worth of my books at the end.
Another model is to give a short free-seminar or class at your local
library, community center or senior center and then invite people to pay for
a longer seminar (all day) or a series of classes. You don’t really have to
charge that much to make some pretty good money. If you got ten people to
pay you $99 for an all-day seminar you would make almost $1000 for a single
day’s work. Do this once a month and that is some very nice extra money.
Another model I have seen comes from people who own eBay Drop Off stores.
These folks make money by selling products for people on consignment, but
they also make money putting on classes in their store one or two evenings a
week. The income from teaching the classes helps pay the overhead for their
store.
So there you have it. You can start sharing your knowledge for fun and
profit.
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